Category Archives: Connection Economy

Counting the Cost of Community

Feb Paquera/ April 2, 2019/ Connection Economy/ 0 comments

A co-creative community is built on the high-risk foundation of mutual trust. No other investment is as risky and rewarding as consigning one’s welfare to another. The rewards of being part of community often far outweigh the risk. But the risk remains huge compared to that of more efficient productivity hacks. Whoever looks forward to the reward of a co-creative

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How to Ensure Your Business and Your Market See Eye to Eye

Feb Paquera/ February 5, 2019/ Connection Economy, Success Story Marketing/ 0 comments

Let’s explore the secrets to wielding your voice in writing client stories. In this post, I give you one of the concepts that constitute a classic case study. Use them to portray your customer as a hero and your brand and solution as their guide. PERCEPTUAL ENGINEERING Letting Your Voice Out All writers have voice. Most case study authors avoid sounding

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Why It’s Costly to Hide B2B Customers Behind Brands

Feb Paquera/ February 5, 2019/ Connection Economy, Success Story Marketing/ 0 comments

A business-to-business story generates more income when it is both relatable and reusable. To make your client story worth sharing with partners and colleagues, you as a writer need to portray the story’s characters well. This is not as complex as you might think. There is a simple overarching rule to remember when writing a client story: Your brand, solution

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Scared to Death: Befriending Cosmological Threats to Our Organizations

Feb Paquera/ July 24, 2018/ Connection Economy/ 0 comments

Midsummer. Companies of expertise-driven leaders know this as the season of reacting to VUCA: volatility, uncertainty, complexity and ambiguity. The summer holiday’s adventure has sprung up. The comfort of familiar work has come to an end. Tight muscles, cranky speech and facial vapors become a trend as workers are confronted with demands beyond their capacity to tackle. Being responsive can

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