Category Archives: Success Story Marketing

How to Ensure Your Business and Your Market See Eye to Eye

Feb Paquera/ February 5, 2019/ Blog, Success Story Marketing/ 0 comments

Let’s explore the secrets to wielding your voice in writing client stories. In this post, I give you one of the concepts that constitute a classic case study. Use them to portray your customer as a hero and your brand and solution as their guide. PERCEPTUAL ENGINEERING Letting Your Voice Out All writers have voice. Most case study authors avoid sounding

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Why It’s Costly to Hide B2B Customers Behind Brands

Feb Paquera/ February 5, 2019/ Blog, Success Story Marketing/ 0 comments

A business-to-business story generates more income when it is both relatable and reusable. To make your client story worth sharing with partners and colleagues, you as a writer need to portray the story’s characters well. This is not as complex as you might think. There is a simple overarching rule to remember when writing a client story: Your brand, solution

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